Yahoo! Personals Dating Review - Online Dating Site Review |
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Company Profile |
Yahoo! Personals
701 First Avenue
Sunnyvale, CA 94089
Phone: 408-349-3300
Fax: 408-349-3301
Egon Smola is the new General Manager at Yahoo! Personals
According to Comscore Mediametrix and Nielsen/NetRatings, Yahoo! Personals ranks as the top internet dating site in the United States. According to Hitwise, it ranks #3.
Internet conglomerate IAC/InterActiveCorp (IAC) is in talks to acquire Yahoo! Personals. Match.com is a subsidiary of IAC.
As of April 30, 2009, Analyst Gene Munster of Piper Jaffray estimates Yahoo! Personals at 500 million US dollars
Yahoo was founded in April, 1994, by Stanford Ph.D. students David Filo and Jerry Yang. There are currently 13,600 employees.
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Statistics |
- Yahoo! Personals reaches over 2.9 million people each month in the United States
- They have attracted over 10 million members to their personals site since it was launched in 1997
- There are 13 different sites designed for the country's culture and language: United States, Canada, Brazil, Europe, United Kingdom and Ireland, France, Germany, Italy, Spain, Japan, Australia and New Zealand, China, Hong Kong, and Taiwan
- 82% Caucasian, 8% African Americans, 5% Hispanic, 3% Asian, 1% Other
- 20% earn $0 to $30,000, 29% earn $30,001 to $60,000, 24% earn $60,001 to $100,000, and 27% earn more than $100,000
- 48% have no college, 40% college, and 12% graduate school
- 44% between 18 and 34 years, 43% between 35 and 49 years, and 14% are over 50 years
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Features |
- Yahoo! Personals is a global site serving the United Stated, United Kingdom, Canada, Australia, and dozens of other countries
- Yahoo! Personals offers articles, how-tos, success stories, tips from personals users, and answers to questions from readers
- It is one of the premium online dating destinations for singles looking to meet other singles
- Information is provided in the following areas: dating advice, getting started, online dating, relationships, dating tips, quizzes, success stories, and an archive of older articles
- Articles are provided to help you create a profile, search, and make dating connections with other singles. You will learn to write a profile that attracts potential dates, pick the right photos, and make connections.
- The Yahoo! Personals 5-Star Safety Program helps provide a safe environment: Member-Controlled Privacy (allows only other members to contact members), Profile Screening, Mandatory Membership (guests must become at least free members after viewing a single profile), Community Reporting (similiar to a "neighborhood watch" program of member involvement), Member Education (articles, tips, advice, and tests that help members have a safe online dating experience)
- Yahoo! Personals makes all members adhere to a 6-point Code of Conduct where members promise:
- to be single
- to be honest and respectful
- to do their best to present their true selves in words and pictures both
- to refrain from being abusive or posting offensive material
- to abide by all Yahoo! Personals Guidelines
- to help identify members who don't adhere to and abide by the Code of Conduct
- You can see who has viewed your profile - most online dating sites don’t show you this. People on this list are likely already interested in you.
- You can block someone from sending you messages and accessing your profile
- You can purchase a subscription to Yahoo! Personals as a gift
- They use the SmartFit matching system to help you find your best match
- Matches are sent to you by email
- Yahoo! Personals offers one of the most flexible search and match functions and novel filters for viewing your list of communication from members
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Male/Female Ratio |
54% males / 46% females
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Guarantee |
If you purchase a 6 month membership and don't meet anyone special,
Yahoo! Personals will add an additional 6 months to your membership at no additional cost.
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Relationship Types |
- Heterosexual
- Homosexual
- Bisexual
- Dating/Romance
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Free Membership |
With the free membership, you are able to flirt with an icebreaker message (choose from 16 different messages), create a profile, browse and search profiles, take a relationship test, and take a personality and love style test.
You cannot send emails or instant messages.
All guests must become members after viewing their first profile, but the 7-day free trial of any subscription plan makes it easy.
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Sign-Up Process |
Joining is easy and free - the registration form is split into 3 parts:
- Part 1 - Multiple choice and asks you many questions about your appearance, personality, and living conditions
- Part 2 - Multiple choice and asks you all about your ideal partner
- Part 3 - Asks you to complete a paragraph or two about yourself and what you're looking for
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Paid Membership |
With a paid membership, you can send emails and instant messages, flirt with an icebreaker message, create a profile, and search for people. See below for the different membership packages available.
Note: All Yahoo! Personals memberships are auto-renewing. Once billing begins, your selected plan will automatically renew each subsequent billing period. The credit card you provide at registration will automatically be charged the then-current price offered to the public for your selected plan, until you cancel your membership.
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Cost |
Yahoo! Personals has three packages available at different prices. All three come with a free 7 day trial.
- 1 month: $29.99 per month - $29.99 billed monthly
- 3 months: $19.99/month for 3 months - $59.97 billed quarterly - Save 33%
- 6 months: $15.99/month for 6 months - $95.94 billed every 6 months - Save 47% - Best Price. Plus their 6-Month Promise*.
*Yahoo! Personals' 6-Month Promise: "If you do not find someone special by the end of your six-month subscription, we’ll give you another six months for free." You can check their website to see if you are eligible.
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Dating Available on Cell Phone |
No information found.
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Refund Policy |
No refunds.
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Age Requirements |
Yahoo! Personals users must be at least 18 years old
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Date Site Founded |
Yahoo! Personals launched in the United States in 1997. They launched in Europe in 2003 with sites in the United Kingdom, Ireland, France, Germany, Australia, and New Zealand.
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User Comments |
- ...Once we met in person, we didn't stop seeing each other, and we were together almost every day. We discovered we did not want to be just friends and had found love. One month later we moved in together, and one year later we were married. May 27, 2006, was our wedding date... Marcy
- I posted a profile on Yahoo! Personals after being single so long and not finding anyone in my hometown, I figured it was worth a shot. Since I'm not into the bar scene, and I'm a total computer geek, I just thought I'd see what happened... In March 2002 he proposed, and we were married in July 2003. We are just so happy to have found each other... Stephanie
- I decided to create a Yahoo! Personals account and it was truly one of the best decisions I have ever made...We got engaged after a romantic dinner on Valentine's Day 2005 and had a beautiful wedding in October 2005... Brian
- As a single full-time father of two, I didn't have time to go out and meet new people. And you get tired of the bar scene anyway. My best friend suggested Yahoo! Personals...We finally set plans for our first date....WOW!!!! It was love at first sight for both of us. That night was the best night of my life. I had found the woman of my dreams... Paul
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Possible Negatives |
- No chat room
- No forums
- There are many ads on their site
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